Bitter times for the once glorious auto show motor show IAA – the motor show in Frankfurt threatens the steep crash into the second division. Background: Fewer and fewer exhibitors are coming to the motor show IAA 2019. The latest cancellations come from Fiat Chrysler , Suzuki and Subaru.
With ever-new cancellations from renowned automakers, the hitherto world’s largest Motor Show in Frankfurt is threatening to relegate to second division this fall. Manufacturers with a volume of just over two-thirds of global production will not be represented at the IAA 2019. This is according to a survey of German magazine “Automobilwoche”
“Auto industry is changing, including the motor show IAA”
As a trade fair organizer, VDA President Bernhard Mattes acknowledges that the number of manufacturers will be “slightly lower” than in 2017. “The entire automotive industry is changing, including the IAA.” However, IBM, Microsoft and Vodafone would be new exhibitors to Frankfurt come.
Motor show IAA 2019: IBM, Microsoft and Vodafone new exhibitors
Also Fiat Chrysler Automobiles FCA renounces at the Motor Show IAA 2019 with its brands Fiat, Chrysler, Jeep, Alfa Romeo and Abarth on a booth in Frankfurt.
“FCA is concentrating on a trade show in Europe in 2019, which was the Geneva Motor Show in March,” said a spokesman at the request of Automobilwoche. Subaru and Suzuki will also be missing. A Subaru spokeswoman said. “As a small importer, we are once again forced to keep a close eye on costs and benefits. And when you perform at this year’s IAA, these two factors are not in balance. ”
Sports brands decide against IAA 2019
Already before, major manufacturers had canceled. Such as the Renault Group (Renault, Dacia, Alpine), the PSA brands Peugeot, Citroën and DS, Japan’s industry giant Toyota and Nissan. Also Mazda and Mitsubishi. Volvo Cars, Chevrolet, Cadillac, Rolls-Royce and Aston Martin have also decided against the IAA.
Thus, according to the current status, 22 brands refrain from making an appearance at the IAA Motor Show 2019 in Frankfurt.