Daimler‘s commercial vehicles division has reached another milestone with the integrated “Asia Business Model”, which is an integral component of the Global Excellence Initiative “Daimler Trucks Number One”.
The company will bundle the activities of the subsidiaries Mitsubishi Fuso Truck and Bus Corporation (MFTBC) headquartered in Kawasaki, Japan, and Daimler India Commercial Vehicles Pvt. Ltd. (DICV) headquartered in Chennai, India, under the umbrella of “Daimler Trucks Asia”.
For Daimler Truck, this cooperation opens up the opportunity for significant growth in promising, emerging markets in Asia and Africa. In this regard, MFTBC and DICV have planned a sales target of 290,000 units sold until the year 2020.
The Asia business will thus make a significant contribution to Daimler Trucks´ sales target of over 500,000 trucks in the year 2015 and 700,000 trucks in the year 2020.