Automakers are the highest advertisers during Superbowl. Are you surprised?


Automakers make billions of dollars every year selling cars. Needless to say when there is that much money at stake, automakers definitely want the largest audience possible to catch their attention, and what better way to do it than advertise during the Superbowl? Therefore, it is no surprise that despite the fact that advertising rates have gone up by 40 per cent since 2007, automakers continue to be taking the lead when it comes to advertising during the Superbowl.

Ratings agency Nielsen broke down the advertising numbers over the past five Super Bowls and found that automakers cumulatively spent $172.2 million, versus beer companies investment of $126.9 million over the same period.

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