Big in India: Ford EcoSport Records 30,000 Bookings in Just 17 days

July 19, 2013 | Author: MotorBlog.com | st

Filed Under: MotorBusiness, MotorNews

Ford EcoSport Records 30,000 Bookings in Just 17 days

It seems Indian consumers have recognized the compelling value proposition the all-new Ford EcoSport offers them, resulting in the SUV attracting over 30,000 bookings in just 17 days of its launch. Having witnessed unprecedented enquiries and growing order bank for the Ford EcoSport, Ford India is working hard to optimize deliveries and reduce the waiting time for delivery.

Ford EcoSport’s unique positioning, combined with its versatile “power of choice” with three engine options available, has been increasingly drawing the attention of consumers from varied demographics and those consider purchasing vehicles of other bodystyles.

Since the launch of EcoSport last month, Ford India is experiencing a significant rise in footfalls at dealerships across all regions and most dealerships are witnessing record levels of daily bookings, with enquiries extending to other Ford nameplates as well.

The Ford EcoSport was launched on June 26, 2013 with its entry-level variant priced at Rs. 5.59 lakh (ex-showroom, New Delhi). Offered in 10 variants across four trims, three engine options in manual and a petrol automatic transmission option, and seven colours, the EcoSport also comes with an array of smart segment-first features like Ford SYNC and Emergency Assistance.

+ Link: Ford.com

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Ford Ford Motor Company (also known as simply Ford) is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the Lincoln brand. In the past it has also produced heavy trucks, tractors and automotive components. Read more

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