Big in India: Ford EcoSport Records 30,000 Bookings in Just 17 days

Ford EcoSport Records 30,000 Bookings in Just 17 days

It seems Indian consumers have recognized the compelling value proposition the all-new Ford EcoSport offers them, resulting in the SUV attracting over 30,000 bookings in just 17 days of its launch. Having witnessed unprecedented enquiries and growing order bank for the Ford EcoSport, Ford India is working hard to optimize deliveries and reduce the waiting time for delivery.

Ford EcoSport’s unique positioning, combined with its versatile “power of choice” with three engine options available, has been increasingly drawing the attention of consumers from varied demographics and those consider purchasing vehicles of other bodystyles.

Since the launch of EcoSport last month, Ford India is experiencing a significant rise in footfalls at dealerships across all regions and most dealerships are witnessing record levels of daily bookings, with enquiries extending to other Ford nameplates as well.

The Ford EcoSport was launched on June 26, 2013 with its entry-level variant priced at Rs. 5.59 lakh (ex-showroom, New Delhi). Offered in 10 variants across four trims, three engine options in manual and a petrol automatic transmission option, and seven colours, the EcoSport also comes with an array of smart segment-first features like Ford SYNC and Emergency Assistance.

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