Fiat is making extra efforts to be more popular. It has recently sold out Fiat 500E EV cars tin California. And now this: a human Fiat. Instead of getting and paying a popular celebrity or athlete, Fiat used real athletes and models to form a Fiat. Fiat hired body artist Craig Tracy plus dozens of felxible and muscular male and female models.
Watch the video below and be amazed how Fiat used naked models and artists to built a Fiat 500 Abarth.
Fiat 500 Abarth Cabrio wants this be visually unique. The company is also taking advantage of ESPN’s The Magazine Body issue.
+ Links: ESPN