In Sight: Daimler Trucks is Gearing for Significant Growth in Asia

Daimler‘s  commercial vehicles division has reached another milestone with the integrated “Asia Business Model”, which is an integral component of the Global Excellence Initiative “Daimler Trucks Number One”.

The company will bundle the activities of the subsidiaries Mitsubishi Fuso Truck and Bus Corporation (MFTBC) headquartered in Kawasaki, Japan, and Daimler India Commercial Vehicles Pvt. Ltd. (DICV) headquartered in Chennai, India, under the umbrella of “Daimler Trucks Asia”.

For Daimler Truck, this cooperation opens up the opportunity for significant growth in promising, emerging markets in Asia and Africa. In this regard, MFTBC and DICV have planned a sales target of 290,000 units sold until the year 2020.

The Asia business will thus make a significant contribution to Daimler Trucks´ sales target of over 500,000 trucks in the year 2015 and 700,000 trucks in the year 2020.

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Daimler Daimler AG (German pronunciation: [ˈdaɪmlɐ aːˈɡeː]; formerly DaimlerChrysler) is a German multinational automotive corporation. Daimler AG is headquartered in Stuttgart, Baden-Württemberg, Germany. By unit sales, it is the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world. In addition to automobiles, Daimler manufactures buses and provides financial services through its Daimler Financial Services arm. Read more

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Mitsubishi Mitsubishi Motors Corporation (Mitsubishi Jidōsha Kōgyō KK, IPA: [miꜜtsu͍biɕi̥]) is a multinational automaker headquartered in Minato, Tokyo. In 2010 it was the sixth largest Japanese automaker and the sixteenth largest in the world, measured by production. It is part of the Mitsubishi keiretsu, formerly the biggest industrial group in Japan, and was formed in 1970 from the automotive division of Mitsubishi Heavy Industries. Read more

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