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Demonstrating the design direction of its future pickups, Ford unveils the Atlas Concept at the 2013 NAIAS in Detroit, Michigan.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
click image to zoom (image courtesy of Ford)
Inspired by decades of listening to customers resulted to a purpose-driven design with prominent wheel arches, a wide stance and chiseled grille, built to reinforce the functional Built Ford Tough image.
“We wanted the concept to reflect how Ford trucks help customers in both their worlds – professionally and personally,” said J Mays, Ford group vice president and chief creative officer. “Every surface and feature in the vehicle has been crafted for purpose and capability while retaining an unmistakable Built Ford Tough look.”
Do you guys think this is the next F-150?
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