Tesla Motors has opened their first dealership in Canada and lets just say their approach is different in comparison to the conventional car dealership. First of all, instead of your typical car lot; the Tesla dealership is a store located in the Yorkdale Shopping Mall, having all of one lonely vehicle in the store. Odd, one would probably describe it as.
Instead of physically looking over the car of your choice, there are touch screens which potential customers would use to custom build their car, according to their likes and desires. After they have decided that they have the finished product, they can view it on a 8.5 inch video wall located in the back of the store. That is rather different, but cool, if you think about.
Elon Musk, Tesla’s CEO, explains the reasoning behind their new approach to car sales, which can be read in it’s entirety at Tesla’s website. But despite how unorthodox this method of car sales may be, it works. It really does and it just might catch on to other dealers.